You’ve made a great pitch for your technical product, but the deal is not done yet. You need to follow up with your prospects and keep them engaged until they are ready to buy. But how do you write a follow-up email that is effective, professional, and personalized? In this article, we’ll show you some examples of technical sales follow-up emails that you can use or adapt for your own situation. We’ll also give you some tips on how to craft your message, what to avoid, and when to send it.
Why follow up?
Follow up is a great time to consider belly to belly time with your prospect. You learn more, sell more have a better understanding of future requirements when you are belly to belly. Not to mention, that this is key to developing a long term trusting relationship.
What to include
Staying updated in technical sales is like being a chef seeking fresh ingredients. I keep abreast of new company features, learn from team members’ solutions, enriching my problem-solving toolkit. For tough customer requirements, my team is my sounding board, adding insights to tailor solutions. It’s about continuous learning, sharing, and collaborating to keep the sales skills sharp and solutions savory.
The timing of your follow-up email can make a big difference in its effectiveness and response rate. To ensure you don’t come across as annoying or spam my, it’s important to strike a balance between being timely and respectful. Generally speaking, you should send a follow-up email within 24 hours of a meeting or call, 48 hours of a demo or presentation, and one week of sending a proposal or quote. If you haven’t heard from your prospect in more than two weeks, re-engage them with a new piece of information, a testimonial, or a question that demonstrates your interest and value.
What to avoid
A bad follow-up email can hurt your chances of closing the deal and damage your reputation. To ensure success, there are a few things to avoid when writing your follow-up email. Don’t be too pushy or aggressive, as this could pressure your prospect to buy or make a decision before they are ready. Additionally, don’t be too vague or generic, as this could show a lack of care for the prospect and their needs. Furthermore, don’t write an email that is too long or complex, as this could confuse the prospect. Use simple and clear language, and avoid jargon, acronyms, or technical terms.
